Why cultural awareness training for business and management?  As globalisation changes the way that organisations operate and their employees communicate, it is becoming increasingly common for staff in one country to be regularly dealing with colleagues, clients or suppliers in another country over the telephone, by email, via video-conference, or face-to-face.

Whether managing an international team, sourcing suppliers in China, working with partner organisations in Japan or doing business in the Middle East, all present their own cultural challenges.

Colleagues from different countries may work for the same organisation or possess similar professional knowledge and skills. However, their ways of working, interacting with each other, and doing business may be vastly different.  Therefore, when working in a multinational context, it is essential not only to have appropriate professional skills, but also to understand the cultural make-up of yourself and those you work with. In this way misunderstandings or even business failure resulting from a lack of cultural competence and sensitivity can be avoided.

IBA Global’s Cultural Awareness Training for Business and Management courses are designed to meet specific individual or company needs whether your business is with a certain country or region or whether you need to develop more generic cross-cultural skills for a broader range of cultures and countries.   Our courses provide not only the practical ‘dos and dont’s’ of business behaviour, but also a deeper understanding of the values, beliefs, and attitudes underlying those behaviour to assist you and your employees in developing the cultural awareness and intercultural communication skills that will give you the business edge.